I think having video tutorials would be beneficial for people who are visual learners. It would also be a great way to appeal to those who feel overwhelmed or are not willing/able to invest time into reading manuals. It would also be another method of marketing your software to potential customers who are still shopping around.

Thanks Christianw13, that's a good idea. Although video tutorials has been on the list of things to do, we'll use your prompt to bump it up nearer the top.